Trump failures
Donald Trump’s Failed Business Ventures: A 2025 Overview
Donald J. Trump, known for his brand-driven business empire, has launched a wide array of ventures across real estate, consumer goods, education, and entertainment. While some ventures brought him fame, others ended in bankruptcy, lawsuits, or complete shutdowns. Below is an updated 2025 overview of notable Trump businesses that failed, were discontinued, or became mired in legal and financial controversy.
1. Trump University (2005–2010)
Industry: Real estate education
Status: Shut down after lawsuits
Key Issues: Fraud allegations, lack of accreditation
Trump University was launched as a real estate training program, claiming to offer insider knowledge from Trump himself. However, students alleged false advertising and predatory upselling practices. In 2016, Trump agreed to a $25 million settlement without admitting wrongdoing. The institution never had accreditation and ceased operations in 2010.
2. Trump Casinos and Trump Entertainment Resorts
Industry: Gaming and hospitality
Status: Bankrupt and defunct
Key Issues: Multiple bankruptcies, mismanagement
Trump’s casino empire in Atlantic City, including the Trump Taj Mahal and Trump Plaza, filed for bankruptcy multiple times. By 2016, most properties were either sold or closed. Mismanagement, over-leveraging, and market decline were cited as primary causes.
3. Trump Steaks (2007–2008)
Industry: Food and beverage
Status: Discontinued
Key Issues: Poor sales, limited distribution
Marketed as high-end meat products and sold through The Sharper Image and QVC, Trump Steaks failed to gain traction. The brand was discontinued within a year due to poor sales performance and marketing missteps.
4. Trump Airlines (1989–1992)
Industry: Aviation
Status: Shut down
Key Issues: Debt burden, unprofitable operations
Trump bought the Eastern Air Shuttle and rebranded it as Trump Shuttle. The airline struggled under heavy debt and failed to turn a profit. It was absorbed into US Airways in 1992 after financial default.
5. Trump Vodka (2006–2011)
Industry: Alcohol
Status: Discontinued
Key Issues: Brand mismatch, weak sales
Launched with the slogan “Success Distilled,” Trump Vodka never met sales expectations. By 2011, it was pulled from the market. Distribution was limited and Trump’s own abstinence from alcohol created a branding disconnect.
6. Trump Magazine (2007–2009)
Industry: Publishing
Status: Defunct
Key Issues: Economic downturn, declining readership
This lifestyle and luxury magazine targeted high-income readers, featuring Trump-branded content. It folded during the 2008 recession amid declining ad revenue and circulation.
7. Trump Mortgage (2006–2007)
Industry: Financial services
Status: Closed
Key Issues: Poor timing, leadership issues
Launched at the peak of the housing bubble, Trump Mortgage collapsed within a year as the subprime mortgage crisis began. Leadership missteps and exaggerated revenue projections accelerated its downfall.
8. Trump Ice Natural Spring Water
Industry: Bottled water
Status: Discontinued
Key Issues: Low demand, limited branding reach
Trump Ice was bottled water branded under Trump’s name. It lacked national distribution and disappeared from retail shelves by the early 2010s.
9. Trump Network (2009–2011)
Industry: Multi-level marketing (MLM)
Status: Shut down
Key Issues: MLM skepticism, low sales
The Trump Network sold dietary supplements and diagnostic tests through a multi-level marketing model. It failed to gain traction and was sold off quietly in 2011.
10. Trump Plaza Hotel (New York City)
Industry: Hospitality
Status: Sold after bankruptcy
Key Issues: Debt and operational losses
Trump purchased the iconic Plaza Hotel in 1988 but declared bankruptcy on it in 1992. He lost ownership during restructuring, though the Trump name remained for a period.
11. Trump Tower Tampa (Unbuilt)
Industry: Real estate development
Status: Cancelled
Key Issues: Financial and legal disputes
Announced in 2005 as a luxury condominium project, the tower was never built. Investors sued after units were presold and construction failed to begin.
12. Trump Baja Ocean Resort (Unbuilt)
Industry: International real estate
Status: Abandoned
Key Issues: Legal action, failed financing
This proposed Mexican resort never broke ground. Buyers lost deposits and filed lawsuits. Trump claimed he was only a licensing partner, distancing himself from the project after litigation ensued.
Broader Context: What These Failures Reveal
Many of Trump’s discontinued ventures share common traits:
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Overpromising and underdelivering
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Legal and financial entanglements
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Short-term brand licensing rather than long-term investment
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Minimal hands-on involvement despite branding as “Trump-led”
Critics argue these failed businesses reflect a pattern of opportunism over sustainability, while Trump supporters often dismiss them as normal business risks.