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The Trump Network

The Trump Network: Donald Trump’s Short-Lived MLM Venture in Health Supplements

In 2009, Donald J. Trump entered the health and wellness market by partnering with Ideal Health, a multilevel marketing (MLM) company, to launch The Trump Network. The venture promised entrepreneurial opportunity during the post-recession era, marketing nutritional supplements and wellness products through a national network of independent distributors.

Business Model and Product Line

The Trump Network operated on a multilevel marketing structure, where participants earned income by selling products and recruiting new distributors. The product lineup focused on personalized health and vitamin supplements, including:

  • PrivaTest: a urine-based test kit for recommending individualized supplements.

  • Custom Essentials: daily vitamin packs tailored to PrivaTest results.

  • Weight management products, energy drinks, and anti-aging supplements.

Trump promoted the venture in videos and live events, branding it as a tool for Americans to “take control of their financial future.”

Growth and Controversy

Initially, The Trump Network attracted thousands of recruits, boosted by Trump’s celebrity and the promise of a recession-proof income. However, issues soon emerged:

  • High startup costs and limited earnings frustrated many distributors.

  • Critics questioned the scientific legitimacy of PrivaTest and the efficacy of the supplements.

  • Market saturation and competition from established MLMs (e.g., Herbalife, Amway) limited growth.

By 2011, participation declined, and many distributors left the network.

End of the Trump Network

In 2012, the company’s assets were quietly sold to Bioceutica, a wellness firm based in Massachusetts. The Trump Network ceased operations, and Trump’s licensing agreement ended. He largely distanced himself from the brand after its sale, and Bioceutica discontinued the Trump-branded products.

Legacy and Public Perception

The Trump Network is now viewed as one of several failed Trump business ventures, especially in the context of MLM controversies and wellness marketing. While Trump’s name briefly boosted recruitment, the venture lacked long-term sustainability. It remains a case study in celebrity-backed direct sales that failed to deliver on its financial promises.

Summary

The Trump Network, a multilevel marketing company launched by Donald Trump in 2009, sold personalized health supplements before shutting down in 2012. Despite Trump’s promotional efforts, the company faced criticism, distributor dissatisfaction, and market challenges, eventually selling its assets to Bioceutica.